History: A successful ‘behaviour change’ project

Århus Bike Bus’ters Over a one-year period more than 150 people in the City of Århus, Denmark were actively encouraged to use bicycles or public transit for their daily commute. One of the goals of Bike Busters was to assess the extent to which motorists would switch to sustainable means of transportation.

http://www.toolsofchange.com/en/case-studies/detail/131

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